Impact of Social Media on Businesses (Report)

Online Marketing, Social Media

The way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated. While we were battling with our friends over getting cut from their top friends list on their Myspace profile, we couldn’t have imagined the impact of social media today. The evolution of social networks in the past 10 or even 5 years has been truly remarkable.

Social Media Examiner’s 2015 Social Media Marketing Industry Report holds valuable insight into how marketers are incorporating social media, how much time they’re spending and what is on the horizon.

With  92% of marketers reporting that social media is important to their business, it’s clear that marketers believe social media holds weight, but what is the true impact on their business?

Top 5 Benefits of Social Media Marketing

The 3,700 marketers surveyed as part of this report had a wide range of experience and goals for social media. However, the actual impact that social media had on their business can be broken down into 5 easy to understand benefits.

#1 – Increased Exposure

With a whopping 91%, increased exposure was the top benefit that marketers participating in this report have seen from deploying social media marketing efforts. Many of the respondents stated that as little as 6 hours per week invested in social media created an increase in exposure.

Social media marketing presents a unique opportunity for companies to stay top of mind with current customers and get on the radar of new customers on their preferred platforms.

#2 – Increased Traffic

70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging in social media activities for a year or more reported an even bigger increase in traffic.

Encouraging social media users to leave a social media platform and visit your website is no easy undertaking. A solid mix of engaging content and well formulated ads with a compelling call to action can help encourage consumers to visit your web properties.

#3 – Developed Loyal Fans

Not surprisingly, B2C marketers (73%) were more likely to develop a loyal fan base than B2B marketers (63%).

It is no mystery that most social media users engage on social platforms for personal needs first. B2B marketing often involves multiple decision makers at different stages in the purchasing journey. Fortunately, social platforms like LinkedIn and Facebook are beginning to make it easier for marketers to target audiences based on interests, job titles and demographics. This opens the door for B2B marketers to segment individual messages based on need.

#4 – Provided Marketplace Insight

68% of marketers felt that social media provided market insight that they did not previously have or reaffirmed what they already knew.

Social media enables you to see your consumers in their true habitat. It is easy to uncover who else they interact with, what their favorite movies or tv shows are, where they work, the list goes on and on.

#5 – Generated Leads

Over 50% of marketers who have been utilizing social media for over a year were generating leads through social media.

Of all the benefits in the top five list, this one has the largest impact on the bottom line. In order to generate qualified leads through social media, your community has to trust you, be engaged and have a need for what it is that you offer.

What other benefits made the top ten list?

• Improved Search Rankings – 58%
• Grown Business Partnerships – 55%
• Established Thought Leadership – 55%
• Improved Sales – 51%
• Reduced Marketing Expenses – 50%

Additional Report Must-Knows

Top 3 Most Important Social Platforms For Marketers

• Facebook – 52%
• LinkedIn – 21%
• Twitter – 12%

B2C Vs B2B: Platform Breakdown

B2C and B2B marketers may be using the same social media platforms, but their efforts differ between platforms and which they consider to be the most important.

Investing in Paid Social

The vast majority of marketers surveyed (84%) said that they use Facebook Ads , with Google ads in at a cool 41% and LinkedIn ads at 14%.

Child Abuse Facts & Our Responsibility

Child abuse can have damaging effects not only on the children who suffer it, but on communities that must address the aftermath of abuse. Learn the facts about child abuse and how you can help children in need.

Which children are most likely to suffer abuse or neglect?

1 in 10 children suffer from child maltreatment. 1 in 16 children suffer from sexual abuse. Nearly 1 in 10 children are witnesses to family violence.

The youngest children are the most vulnerable to maltreatment. Over 25% of abused children are under the age of three while over 45% of abused children are under the age of five. 

Number of children in the United States who died because of abuse or neglect in 2012: 1,593

Of the number of children who died because of abuse or neglect...

• 70.3% were younger than three years of age
• 44.4% were younger than one year of age

While boys and girls are equally as likely to be victims of abuse and neglect (in 2012, 48.5% of abused children were boys while 51.2% of abused children were girls); the rate of child fatality is higher for boys (in 2012, 57.6% of child fatalities due to abuse and neglect were boys).  

More than 85% of the child fatalities in 2012 were white children. However, when comparing the number of child fatalities to the population data, Pacific Islander and African-American children had the highest rates of child fatalities (4.69 and 4.67 per 100,000 Pacific Islander and African-American children). 

In over 20% of the child fatalities that occurred in 2012, the child was exposed to domestic violence in the home.

How many reports of child abuse are made?

Number of reports of child abuse every year in the United States: 2.9 million

So Who should handle this problem;

- Parents

- Children 

- Teachers

#LetsCreateSomethingOutofNothing

Should I Feed Birds in Summer?

Summer can be a rewarding season to have a suitable bird buffet in your backyard, and these summer bird feeding tips can help you attract a varied flock of feathered friends.

A persistent bird feeding myth is that feeding birds during the summer will make the birds dependent on handouts or lazy when seeking natural food sources. This is simply untrue – studies have shown that wild birds typically receive no more than 25 percent of their daily food from feeders, and for many backyard species the total is even lower.

In fact, summer is an ideal time to feed birds because…

• Long days give backyard birders more time to observe feeders.
  
  
• Birds are in their breeding plumage during the summer months, making identification easier and more enjoyable with bright colors and clear markings.
• Birds are raising their families, giving backyard birders the opportunity to watch nestlings mature as they learn to visit bird feeders.
• There is a greater variety of birds in northern areas during the summer months, and birders who only offer food in the winter will miss many species.
• So #CreateSomethingOutofNothing

Starvation We Fashion

Very Heart Touching Message
They even have not necessities of Life
Objective: Donation & to provoke thought about resource scarcity
Execution Style- Emotional
Media- Print AD
Agency-

Welcome All dear friends..
This blog belongs to You..
You can say What U want to say..
Say in your own way.. Say in a creative way..
Coz..
Its all about Marketer lovers..