Anar Foundation's 'Only For Children' ad
Campaign: Only For Children Ad
Advertiser: The ANAR Foundation
Agency: Grey Spain
Media: Outdoor
Created by Grey Spain, this outdoor ad used lenticular printing technology that allows adults to see one image, and children a different image based on their height and eyeline. This then allowed the charity to reach out to children under the age of ten, who were affected by child abuse, giving them a secret message and contact details for the brand.
Guys this is a best example of optical illusion usage in marketing.
For Video: go to this link
