HOW YOU CAN TURN DIE-HARD FANS INTO YOUR NEW MARKETING TEAM

They already love you. They want other people to love you. All you have to do is show them how.

Gone are the days where marketing was all about the company. Marketers unfortunately can’t spend all their time like the advertising gurus in Mad Men do (regardless of how fun that would be). I think the shift in focus toward customers is really a lesson in how to make the most of what we have—a skill set that comes in handy outside of the corporate world too. And while some of us don’t have a large budget, we do have fans.

Fans vs Customers

Not every customer will be willing to shout your name from the rooftops, but you may be surprised to learn that a lot of them are—those are your fans. But the real trick is finding fans who are not only willing to spread the word, but who also have a strong presence within the community. While you may not be able to get Kim Kardashian to start flaunting your stuff along with hers, you can get the next best thing (and no, we don’t mean Kourtney or Kim).

Find the big shots in your industry and try to make them a fan of your product. Give them incentives to spread the word, whether that be through a great product/service or some really awesome promo SWAG, and you’d be surprised how much of a difference they can make. And hey, you never know – maybe someone like Kim will start flaunting your SWAG.

Pens are good, but wearables are better

When someone is wearing your logo, they’re endorsing your brand. It’s just like word of mouth, without the words. While you’re probably picturing someone wearing a t-shirt with your logo slapped in the middle, there are definitely ways to get more creative. Create a wearable that gets worn not just because your brand is on it, but because it’s actually just an awesome bit of fashion. We’re not saying you need to be a fashion designer, just that you need to get away from boring.

If you create an item that they actually want to wear outside of lounging on the couch, then you don’t necessarily need an obvious logo on it. Not everyone wants to walk around in a hat with your company name in huge letters on it, but they may want to walk around with a unique hat that happens to have your logo on the back. See where we’re going here?

Useful has a longer shelf life

If you give people something they will actually use, it’s more likely that they’ll actually use and keep it. Any time they have a need, they’ll be reaching for you. And that’s definitely not a bad habit to create. So don’t think of what’s easy and cheap, think of what’s effective (which can actually be easier and cheaper than you think)

Give fans items they can use at their desk or when they’re walking down the street. Because you can brand just about anything—from USB drives to surfboards and everything in between—we always try to tap into their needs and find a product that fills it. The idea is to get them to spread the word, not throw your lame, never-to-be-seen again promo item in the back of their closet.

Make your SWAG a coveted prize

The world we live in is social and people love to share their opinions online (sometimes too much, but hey, that’s a story for another day). If you’re looking for ways to boost engagement with customers online, a contest is a great way to start. Whoever submits the winning entry gets a super awesome piece of SWAG. This will increase engagement with the fans you do have and attract a whole new pool of people who can become fans. Just remember that social media is a conversation. You should be just as active as your fans.

Flat out ask them

Sometimes it really is as simple as asking your fans to spread the word. Ask them to share your page on Facebook or give them a cool promo gift with a note encouraging them to tell their friends about you. You won’t know the answer until you ask.

The biggest takeaway we have for you?

Use the fans you have to reach the ones you don’t. Customer acquisition can be hard, but who better to promote your brand than the customers that are already loyal to you and love what you do? You may hear this advice and think it’s obvious, but you’d be surprised how few companies really take advantage of the resources that are right in front them – and we mean actually right in from of them.

Think of it as a funnel. If you are able to reach one person in a way that is helpful, thoughtful, entertaining or meaningful in some way, they’ll more than likely share the experience. It works because people only share the best and worst things that happen to them. Just look at your personal Facebook feed. Someone’s either hating their job or documenting their vacation.

When you go out of your way to do something that’s actually meaningful in people’s lives, you can be sure they’ll tell their friends. And BAM! There are the word of mouth endorsements you need. Do that with every customer and you’ll have a team of loyal fans talking about marketing your company.

Video Brochure

VIDEO BROCHURES… NEXT GEN. MARKETING
#NextgeNmARKETING

In the custom promotional products business, along with many others, pamphlets, brochures and flyers are virtually everywhere. On the tables, on the floors, on the walls – you name it. But nearly all of them end up in the same place after a while – the trash.

So as a marketer, you have a vested interest in not only getting seen, but getting remembered – before you end up in the discard pile But how do you do that?

Custom promotional video brochures, and no, that’s not a typo of some sort. Yes, Creative Creator can now customize brochures so that they include videos in them.

But more importantly, we’ll resolve the problem you’ve always had about whether or not you stay on someone’s radar with your custom brochure. From here on out, the answer is an emphatic “yes!”

Here’s a quick rundown of everything you need to know…

• Standard Memory Is 256mb, Which Supports About 20 Minutes Of Video Play Time. Larger Memory, Up To 2 Hours, Is Also Available.
• The Actual Printed Card Sizes Can Be Any Size You Want But We Traditional Work With Either 5″ X 7″ Or 6″ X 9″.
•  Hard Cover Options Are Available At An Additional Cost.
• Each Brochure Contains A Mini USB Port That Can Be Used To Recharge The Battery And Load Or Change The Video When Connected To A Computer’s USB Port.
• Cards Are Printed In 4-Color Process.
• Screen Sizes Are Normally Either 2.4″, 4.3″ Or 5″ LCD Or 4″ Or 5″ HD Displays.
•  Minimum Order Quantities Usually Start At 100 Units.
• Pricing For 100 Units Ranges From $30 – $55 Per Unit Depending Up Card, Screen Size, Memory, Etc. (Design Services Available At No Additional Charge).
• Buttons Can Be Added To Play Additional Videos, Control Volume And For Stop-Play-Pause Functions At An Additional Cost Of $0.30 Per Button Per Video Card.
•  Content Can Be Pre-Loaded Or Uploaded Through USB Port.
• A Pre-Production Sample Is Available For $150 And Takes About 1 Week.

Usage:

Naturally, these brochures aren’t for mass-sharing, the way you’d promote a night club, for example. So their best use cases are often with high-end products or services, luxury real estate, television or movie releases, etc.

Benefits:

Video brochures allow you to immerse your customers in a world that pictures just won’t do justice. We know they’re pricey but you’ll know immediately if your product or service would benefit from this next generation marketing tool.

Exclusive Offer:

For those thinking about ordering larger quantities, Creative Creator has direct relationships with factories overseas to provide you with the most competitive pricing available.

What Video Tell:

Here’s a quick, down-and-dirty video that shows you exactly how they work.

https://youtu.be/sDx88-QOxzM

Get In Touch:

Got questions? Want to brainstorm an idea? Give us a call at +92 335 001 4741 or email us at creativecreatorpk@gmail.com.

Usage Of Optical Illusions in Ads

Anar Foundation's 'Only For Children' ad

Campaign: Only For Children Ad

Advertiser: The ANAR Foundation

Agency: Grey Spain

Media: Outdoor

Created by Grey Spain, this outdoor ad used lenticular printing technology that allows adults to see one image, and children a different image based on their height and eyeline. This then allowed the charity to reach out to children under the age of ten, who were affected by child abuse, giving them a secret message and contact details for the brand.

Guys this is a best example of optical illusion usage in marketing.

For Video: go to this link

 https://www.facebook.com/LetsCreateSomethingOutofNothing

What is Outdoor Advertising?

ROBINSONS SQUASH’D-ZERO GRAVITY

Campaign: ROBINSONS SQUASH’D "ZERO GRAVITY"

To celebrate the launch of SQUASH’D, Robinsons and Iris (Advertiser) challenged to its  Framestore (Agency) to prove the drink really can be made anywhere by mixing it in zero gravity. So unlike when making Zero Gravity (TV Commercial), which saw them simulate the effects of weightlessness with their feet firmly on the ground, they took a trip up in a Go ZeroG plane to capture it for real.

The film was directed by Framestore Creative Director Mike McGee and the production team was led by David Hay. “The challenge from Robinsons was definitely daunting” says Mike. “When we were inside the “vomit comet”, things got out of control pretty quickly: bits of our equipment floated away, cables floated up in front of the camera, cameras pointed in the wrong direction and the crew spun around uncontrollably feeling nauseous.”

They had a team of eight up on the plane with a Go Pro camera each and two high-speed cameras shooting at 2K to allow them to slow down and zoom in on the all-important mixing shot. With only 12 takes to get everything they needed and only 15 seconds of weightlessness at a time, it was a formidable task, but as you can see, they managed it!

Guys Seriously they did what we called #Create_Something_Out_Of_Nothing

Check Out for more@ https://www.facebook.com/LetsCreateSomethingOutOfNothing

What Are Subliminal Perceptions in Marketing?

Consumers experience subliminal perception from marketing messages that influence them without their conscious knowledge. #CreateSomethingOutofNothing

An organization’s marketing is effective when it delivers a message that sticks in consumers’ minds and influences them to buy. Consumers experience subliminal perception from marketing messages that influence them without their conscious knowledge. Subliminal influence on consumer buying behavior has been studied and debated for decades. Many marketers include subliminal words and images in advertising, while others don't make it a priority.

 

Subliminal Marketing

“Subliminal” means “below the threshold”

Subliminal messages influence consumers only under certain conditions. “Subliminal” means “below the threshold," so subliminal messages are aimed at consumers’ subconscious minds. Many marketers include subliminal references to sex, power, happiness, hunger or wealth in their print, online and television ads or in brand logos. For example, one print ad for Coca Cola featured frost that some argued was subtly shaped in the image of a naked woman on the top of a can. Presumably, that image would shift the perception of the drink and make it more attractive to the target market. In another example, the Amazon logo features a smiley face that connects the letters A and Z in Amazon as if to suggest that consumers can find anything from A to Z and always be happy doing business with Amazon.

 

Creating Preferences

For example, in a 2011 study published in the “Journal of Consumer Psychology,” researchers tested whether a subliminal message of an iced-tea brand could influence viewers’ choices when they were given the option to drink iced-tea or bottled water at the end of an experiment. The data determined that only thirsty viewers were influenced, and only those who either didn’t prefer iced tea or didn’t prefer either choice were influenced to choose the iced tea because of the subliminal message.

 

Motivation Necessary

Subliminal marketing can influence consumers to prefer your product if they don't already have a strong preference for a competing product.

Consumers have to have heard of the brand in a subliminal message, and be motivated to do what the subliminal message suggests, in order to be influenced by subliminal perception. For example, if you don’t own a dog, watching a subliminal message to “Buy Brand-X dog food” flashed quickly at intervals throughout a movie won’t influence you to buy dog food. The subliminal message may influence you, however, to choose Brand-X over Brand-Y if you already plan to buy dog food after watching the movie. At the same time, the subliminal message about Brand-X will likely have no influence on a dog food-buying consumer if the consumer strongly prefers Brand-Y or has never heard of Brand-X before.

 

Subliminal Exposed

While implanting subliminal messages in marketing can help sway some undecided consumers, many marketers don't see the need. Compelling marketing that moves conscious thoughts and emotions do more to keep consumers coming back to a brand they already like. Additionally, any subliminal impact of ads and logos on consumers’ minds is diminished when the supposed subliminal messages or images are exposed. For example, when you're told that the frost on a cola can in an ad is shaped like a woman, the subliminal image no longer serves its purpose. Once your subliminal trick is revealed, the words or images become just another part of the overt marketing message consumers will consciously think about regarding your brand.

 

Benefits

-         Subliminal messages might gain their potential influence/power from the fact that they may be able to circumvent the critical functions of the conscious mind, and it has often been argued that subliminal suggestions are therefore potentially more powerful than ordinary suggestions.

 

Don't Text While Driving!

Help us spread the word.

Here’s a scary statistic:
If you text and drive, you’re 23 times more likely to have a car crash.

Texting while driving has become the number one driving distraction for many people. Drivers need to be aware of the dangers and keep their attention on the road, not on their cell phones or other mobile devices. Parkview Trauma Centers have developed the Don’t Text & Drive campaign to help educate communities and stop preventable tragedies.

Educate yourself. Take the pledge. Share the message. Don’t Text & Drive.

Please, take 30 seconds to see why the choice to not text and drive can save some lives.

Statistics

Individuals who drive while sending or reading text messages are 23 percent more likely to be involved in a car crash than other drivers. A crash typically happens within an average of three seconds after a driver is distracted.

See Ad:

Appeal: Emotional

Message: Public Service Message

Media: Print

Agency: CreativeCreator

Facts About Texting & Driving

The United States Department of Transportation notes that cell phones are involved in 1.6 million auto crashes each year that cause a half million injuries and take 6,000 lives.

According to FocusDriven®, up to 80 percent of all crashes involve some form of driver distraction.

During any point of the day, 11 percent of drivers are talking on their cell phones, according to the National Highway Traffic Safety Administration.

A study from the University of Utah indicated that the reaction time of a teen driver using a cell phone is the same as that of a 70-year-old driver who is not using a cell phone.

According to the Virginia Tech Transportation Institute, texting while driving is six times more likely to cause an auto crash than driving when intoxicated.

The Virginia Tech Transportation Institute installed cameras on dashboards inside truck cabs. From the video footage, on average it took five seconds with their eyes off the road when driver's experienced distractions. The distance covered in five seconds of driving at 55 mph is equivalent to the length of a football field.