Campaign: ROBINSONS SQUASH’D "ZERO GRAVITY"
To celebrate the launch of SQUASH’D, Robinsons and Iris (Advertiser) challenged to its Framestore (Agency) to prove the drink really can be made anywhere by mixing it in zero gravity. So unlike when making Zero Gravity (TV Commercial), which saw them simulate the effects of weightlessness with their feet firmly on the ground, they took a trip up in a Go ZeroG plane to capture it for real.
The film was directed by Framestore Creative Director Mike McGee and the production team was led by David Hay. “The challenge from Robinsons was definitely daunting” says Mike. “When we were inside the “vomit comet”, things got out of control pretty quickly: bits of our equipment floated away, cables floated up in front of the camera, cameras pointed in the wrong direction and the crew spun around uncontrollably feeling nauseous.”
They had a team of eight up on the plane with a Go Pro camera each and two high-speed cameras shooting at 2K to allow them to slow down and zoom in on the all-important mixing shot. With only 12 takes to get everything they needed and only 15 seconds of weightlessness at a time, it was a formidable task, but as you can see, they managed it!
Guys Seriously they did what we called #Create_Something_Out_Of_Nothing
Check Out for more@ https://www.facebook.com/LetsCreateSomethingOutOfNothing
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